Top 4 Keyword Research Tools For SEO 2023
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Top 4 Keyword Research Tools For SEO 2023

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Looking for the top 4 keyword research tools for SEO in 2023?

Great! You have come to one of the best resources available on the internet.

After reading this blog post, you will have proper knowledge about the best keyword research tools; as I know, in the absence of digital marketing tools, it can become even harder to conduct research and analysis.

This blog is written for all SEO executives and bloggers to guide you regarding the best keyword research tools suitable to you.

My name is Shubham, and I will try my best to suggest to you the best tools for keyword research as I have been working as an SEO executive for the last 2.5 years. I am using these fantastic tools, which have increased my client’s website’s organic traffic by 32.89% over last year.

However, each tool approaches this goal differently. Some tools have specialization in technical SEO, backlink opportunities and guest post outreach, whereas others focus on niche SEO opportunities, such as exploring undeserved and very easy-to-rank keywords or subject cluster research.

List of Keyword Research Tools

Tool Name Best For An Outstanding Feature Free Plan
Semrush Experts in SEO Detailed keyword information

10 Analytics reports per day, 10 tracked keywords

Moz keyword explorer All-in-one solution Ranking keywords by “Priority” Per tool, 1,000 keyword suggestions and 10 SERP analysis per month
Google keyword planner Researching paid keywords Budget planning and forecasting features This is completely free (although Google Ads give you more value)
Ahrefs free SEO tools Beginners Includes YouTube, Amazon, and Bing keyword research Keyword generator with 150 keyword suggestions; Keyword difficulty checker with difficulty score and SERP analysis for top 10 results

(1) Semrush – Top Keyword Research Tool For SEO

Semrush is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization.

It is an all-in-one marketing reporting software designed to help digital marketers optimize their websites for better organic search traffic.

You can also see how you stack up against your competitors and make better data-driven decisions around what keywords to target for both organic search efforts and, specifically, Google ad campaigns.

Even though Semrush has advanced features that are used by many of the world’s top internet marketers, it is also suitable for beginners.

You can easily navigate through the platform, and even with limited experience, Semrush makes understanding SEO much easier than other tools.

Here” ‘s how it works. Firstly, enter your competitor’s domain name in this field.

Semrush Keyword Research tool

If you want to do SEO for your website or your client’s website outside your native country, then/you can also choose that country from this menu.

Semrush Best keyword research tool

Next, look at the “Organic Research Section.”

Top 4 Keyword research tools for SEO

Now, understand the different terms which are given in that section.

  • Keywords – This is an estimate of the number of organic visitors that come from Google every month based on keywords.
  • Traffic – An estimate of the number of visitors per month is called traffic.
  • Traffic cost – It indicates how valuable this traffic is (based on Google AdWords CPC).

Here, the real value of Semrush comes from the “Organic Keywords” data

Best 4 keyword research tools

This box will demonstrate 5 of the top keywords your competitors are ranking for. To see more keywords, click on “View all (numbers) organic keywords.”

Top 4 free keyword research tools for SEO

Here, you can also get the data of the paid keywords that your competitors are using for any in-organic or paid campaigns. We can also see the ad copies of those paid campaigns in the Semrush tool.

Keyword research tools in 2023

If you don’t want to start your keyword research journey by competitor keyword analysis, you can also search your seed keyword in the keyword research tool instead of the competitor’s site.

keyword research tools in SEO

Semrush will show you multiple types of keyword reports such as Questions, Broad Match and Phrase Match. Among this phrase, the report suggests a list of long tail keywords according to our main keyword, which we entered earlier.

Because of keyword difficulty, these long tail keywords are much easier to rank on the SERP page than our main keyword.

top keyword research tools

The most amazing feature of Semrush : Keyword Magic Tool

With over 21 billion terms in this database, this tool pulls keyword suggestions from Semrush.

Semrush Pricing : The free plan includes 10 analytics reports and 10 tracked keywords a day; paid plans start at $119.95/month for 10,000 results per report and 500 tracked keywords.

(2) Moz keyword explorer (web) – Top Keyword Research Tool

For keyword research, Moz offers several different tools. Even though Moz does not offer as many data points as other full-featured SEO tools (like SERP position history or the number of keywords a competing result ranks for), I would consider that a benefit.

Those who aren’t professional search marketers will find the user experience less overwhelming without sacrificing the metrics they need.

keyword research tool free

With the Keyword Explorer tool, you can search any keyword you choose and see its monthly search volume, keyword difficulty (KD) and specially organic clickthrough rate (CTR). Scroll down from there to see an analysis of current results ranking for it and suggestions for similar keywords.

My favourite feature: Moz includes a “Priority” score that simplifies keyword research by giving you the bottom line on whether a keyword is worth chasing for you.

Moz calculates the keyword’s score automatically according to its volume, organic CTR, and difficulty, as well as your “My Score”, a metric you choose based on your knowledge of the industry and your own expertise, which determines how important a given keyword is to your business.

best keyword research tools free

Apart from that, with the Keyword Gap feature (part of the Competitive Research tool), you can find the number of keywords your competitor ranks for that you don’t.

Moz Pricing : In Moz, keyword research features are free for up to 10 Queries per tool per month with up to 1000 keyword suggestions and 10 SERP analyses per query.

Moz Pro plans start at $99/month for 150 keyword queries per month.

(3) Google Keyword Planner (Web) – Free Keyword Research Tool

free keyword research tool

Here are some benefits of Google Keyword Planner

  • Completely free forever, even if you don’t use Google Ads
  • Can pull keyword suggestions from just your website
  • A useful forecasting tool for Google Ads budgeting

However, the only drawback that I want to consider here is that this tool could be more helpful for organic keyword research.

Google keyword planner

Regarding PPC Keyword research, Google Keyword Planner is one of the best tools. This service is completely free (even if you don’t buy Google Ads), so there are no limits or expensive upgrades to deal with.

Well, Google Keyword Planner have two important features. One is for exploratory keyword research and discovery, whereas the other is for a more in-depth analysis of search volume and forecasting.

PPC keyword research tools

Using a keyword planner can also guide your organic strategy by showing you where ranking organically can save you money.

Google Keyword Planner Pricing : Free

(4) Ahrefs Free SEO Tools (Web) – Free Keyword Research Tool

Ahrefs free keyword research tool

If I talk about the pros of Ahrefs free tool, then it

  • Extremely simple to use.
  • You can use free tools for a wide range of SEO tasks.
  • This includes keyword research on non-search engines such as Bing, Amazon and YouTube

Nevertheless, the one and only drawback of this tool is that it depicts a limited amount of data for free.

While Ahrefs doesn’t offer its full suite of SEO tools for free, the company does offer a hand-picked set of free keyword research tools. As part of the free suite, you can find a Free Keyword Generator, Keyword Difficulty Checker, Keyword Rank Checker, and keyword research tools for YouTube, Amazon and Bing.

Bing keyword research tools

Ahrefs free tool can handle just about anything a basic SEO operation needs, not only keyword research but also link building, website audits, ranking and traffic monitoring and more.

Ahrefs Pricing: Free Keyword Generator includes up to 150 keyword suggestions with limited data, while Keyword Difficulty Checker includes difficulty score, backlink estimate, and basic SERP overview;

paid plans start at $99/month for 500 search credits per month, additional data, and up to five keyword lists.

FAQs Regarding Top Keyword Research Tools For SEO

What is keyword research tools in SEO?

The purpose of a keyword research tool is to find topic ideas that people are searching for on major search engines such as Google, Bing, and Amazon. You can use this to find content ideas that your customers want. In your blog posts and landing pages, you can then cover those topics.

Which keyword tool is most accurate?

According to many, the Google Keyword Planner has the most accurate keyword search volume data. There are some helpful search factors measured by GKP, such as competition level and suggested bid amounts.

What is keyword analysis tool?

A keyword analysis is the process of analyzing the keywords or search phrases that drive organic and paid traffic to your website. For this reason, keyword analysis is the cornerstone of search engine marketing.

What is Google keyword search tool?

You can use Keyword Planner to research keywords for your search campaigns. With this free tool, you can discover new keywords related to your business and see how much they cost to target.

What does KD mean in SEO?

Keyword Difficulty (KD) is an SEO metric that estimates how difficult it would be to rank on the first page of Google for a given keyword. On a scale from 0 to 100, 100 is the hardest to rank for.

What are top 4 keyword research tools?

(1) Semrush (2) Moz Keyword Explorer (3) Google Keyword Planner (4) Ahrefs Keyword Explorer

Editor’s Note

According to my recommendation for the top all in one SEO tool is Semrush.

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